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Tuesday, Jan 6, 2009
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Articles: Corporate Strategy
A Vision of 2020
The global pharmaceutical market is set to double in value by 2020. But the industry must transform itself if it is to capitalize on the forthcoming opportunities, says Steve Arlington.
From Bench to Boardroom
There was a time when it was rare to find a scientist in a senior executive post and even rarer to find one in the CEO's position, but today many scientists aspire to roles beyond the laboratory. The challenge for these individuals is to identify strategies that will help them gain promotion.
Microsoft's plans for pharma
Pharm Exec Europe talks to the software giant's pharma MD, Ruediger Dorn.
Behind Merck's investment announcement
In a turbulent month which saw major pharma players such as GSK announcing hundreds of redundancies, Merck Serono bucked the gloomy trend by announcing the single largest investment in the Geneva-based company's three hundred year history.
Are you making the most of your intellectual property?
A survey of companies based in France, Germany and the UK, published by the law firm Field Fisher Waterhouse LLP, has found that 79% believe that intellectual property (IP) is even more important than ever in the current financial downturn.
Exclusive interview with Jacques Servier
Pharm Exec Europe talks to the charismatic head of France's biggest independent drug company.
Pharma's top ten heading for major shake-up
Pharma companies around the world should be paying close attention to two new reports out this month, URCH Publishing's "Pharmaceutical Market Trends, 2008 - 2012" and Ernst & Young's "Progressions, Executing for success: powering new business models." The first predicts a shift in the dominance of Pfizer as the world's largest pharmaceutical company, declaring that GSK will soon hold the coveted number one spot, while the second attempts to explain why many companies will be struggling to weather the economic drought.
Innovation, innovation, innovation
From Alsace to Zagreb, the voice of European life science is united around a common theme. Gerhard Symons reports on EuroBIO 2008 from Paris.
Where has all the talent gone?
Since late 2007 and the onset of the credit crunch there have been big changes across the economies of Western Europe, and subsequently their employment markets. However despite all this, the situation isn?t a totally gloomy one because it seems that marketing in the healthcare sector has remained remarkably resilient against the effects of the wider economic problems.
 MORE ARTICLES

Articles: Finance, M&A
Innovation, innovation, innovation
From Alsace to Zagreb, the voice of European life science is united around a common theme. Gerhard Symons reports on EuroBIO 2008 from Paris.
Russian Pharma 2015
Gerhard Symons' second report on the development of pharma in the Russian Federation.
Through The Reimbursement Barriers
Brian Lovatt looks at how drug companies involved in oncology can meet their pricing and reimbursement objectives as NICE-style barriers start to rise across Europe.
A Year in Pharma
Sarah Houlton outlines the deals, collaborations and controversies that shaped the pharmaceutical industry in 2007, and examines how the land lies as we prepare for 2008.
Streamlining Synergies
Discussing the importance of post-merger integration and synergy management in the generics industry.
Understanding the Chinese Market
China's pharmaceutical market place may have been booming of late, but companies wishing to sustain growth in the country must ensure their intelligence is up to the minute, report Songjun Luo and Brian Chapman.
The Middleweight Challenge
Pfizer, Pfizer, Pfizer. Depending on your point of view, it's ironic, inspiring, or merely interesting that the company that staggered out of 2006 with its every vulnerability and vanity exposed in the media glare nonetheless finishes in Pharm Exec's winner's circle once again.
Staying Lucky
Over the past four decades, Ireland has developed a thriving pharmaceutical sector, thanks to a government policy designed to promote inward investment. It is now the world's largest net exporter of pharmaceuticals, with 29 plants approved by the US FDA. Initial pharma manufacturing operations in the 1960s focused on primary manufacture, and formulation into finished dosage forms followed later. However, as costs rise and it is becoming ever cheaper to manufacture medicines in places such as India and China, the country is trying hard to move up the value chain, into research and development.
CEOs see pay increases in 2006
CEOs saw considerable increases in the value of their unexercised stock options last year, with chief executives at higher-performing companies seeing particularly large gains, according to a new CEO pay analysis by Watson Wyatt.
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Articles: R&D
Innovation, innovation, innovation
From Alsace to Zagreb, the voice of European life science is united around a common theme. Gerhard Symons reports on EuroBIO 2008 from Paris.
Russian Pharma 2015
Gerhard Symons' second report on the development of pharma in the Russian Federation.
Establishing Clinical Trials in China

China's appeal as a location for clinical trials is well documented, but there are some hurdles to clear before a pharma company can successfully tap into its resources.

A New Europe for CROs
Alan Morgan offers an overview of Europe's rapidly evolving CRO landscape.
Due Pharmacovigilance
Increased investment in pharmacovigilance can maximise your portfolio value.
A Year in Pharma
Sarah Houlton outlines the deals, collaborations and controversies that shaped the pharmaceutical industry in 2007, and examines how the land lies as we prepare for 2008.
A Vision of 2020
The global pharmaceutical market is set to double in value by 2020. But the industry must transform itself if it is to capitalize on the forthcoming opportunities, says Steve Arlington.
The Biotech Supremacy
The US may still be leading the world pharma race, but a recent survey shows that innovation in biotechnology has secured the UK's position as the number two place to conduct pharmaceutical research. Martyn Postle reports.
Understanding the Chinese Market
China's pharmaceutical market place may have been booming of late, but companies wishing to sustain growth in the country must ensure their intelligence is up to the minute, report Songjun Luo and Brian Chapman.
 MORE ARTICLES

Articles: Regulatory, Legal
Are you making the most of your intellectual property?
A survey of companies based in France, Germany and the UK, published by the law firm Field Fisher Waterhouse LLP, has found that 79% believe that intellectual property (IP) is even more important than ever in the current financial downturn.
Innovation, innovation, innovation
From Alsace to Zagreb, the voice of European life science is united around a common theme. Gerhard Symons reports on EuroBIO 2008 from Paris.
Russian Pharma 2015
Gerhard Symons' second report on the development of pharma in the Russian Federation.
Keep Talking
How to put the EFPIA's latest guidelines for working with patient groups into practice.
The Long Shadow of January
What will be the outcome of the January dawn raids on industry? A new EFPIA report speculates.
Tell Us Something We Didn't Know
The EC's new consultation report on DTC advertising is, unsurprisingly, surprise-free.
Rising in the East
How will new EU Directives 2001/20/EC and 2005/28/EC affect clinical trials in CEE?
Europa : a site worse than before?
The EU has revamped its pharmaceuticals website, but is its 'entertaining' vision a skewered one? Reflector reports.
Excipients Escape Clampdown
Reflector welcomes an instance of common sense making a breakthrough in Brussels.
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Articles: Sales & Marketing
Innovation, innovation, innovation
From Alsace to Zagreb, the voice of European life science is united around a common theme. Gerhard Symons reports on EuroBIO 2008 from Paris.
Russian Pharma 2015
Gerhard Symons' second report on the development of pharma in the Russian Federation.
Do you know your eMarket?
Carol Blenkin examines some of the ways in which pharma marketers can deploy eMarketing, online advertising and Web 2.0 technologies to target niche markets or a specific audience.
Renaissance man
Eric Poincelet, commissioner general of EuorBio, talks about his vision for the future of the event.
Know your eMarket
Harnessing Web 2.0 techniques to properly target your audience.
The Goal: Setting Goals
IMS Health explores best practice in goal setting for the sales force.
The 10 Biggest Mistakes Sales People Make
To help answer the question 'What makes a sales person successful?' we have to ask 'What are the biggest mistakes a sales person makes?' Avoid those and you might find yourself doing rather well, says Lars Tewes.
Market Access and the Patient
'Market access' has come of age, but what exactly is it and how do we usae it?
IC Success in Four Steps
Best practice in the design of incentive compensation plans.
 MORE ARTICLES

Articles: Supply Chain, Technology
Microsoft's plans for pharma
Pharm Exec Europe talks to the software giant's pharma MD, Ruediger Dorn.
Innovation, innovation, innovation
From Alsace to Zagreb, the voice of European life science is united around a common theme. Gerhard Symons reports on EuroBIO 2008 from Paris.
Into the lake
NNIT CEO Per Kogut talks to Pharm Exec Europe about IT in pharma, global expansion and filling the big shoes of his predecessor.
Russian Pharma 2015
Gerhard Symons' second report on the development of pharma in the Russian Federation.
Send for the Software Specialists
Outsourcing your drug discovery software development can bring more than cost savings.
IT meets IMI
How information technology impacts on the Innovative Medicines Initiative.
The High Cost of Swimming Upstream
Why we should be careful not to upset the 'flow' of our electronic business processes.
A Blueprint for Success
The importance of architecture in designing your electronic business processes.
Let's Get Digital
Lynn O'Connor Vos reflects on why embracing the digital communications revolution requires not just a whole new mindset, but a whole new set of skills.
 MORE ARTICLES

Branding
Taking Back Control
Individual perceptions, word-of-mouth and the media create new meanings and sometimes mutilate the hard work of the brand marketer.
The Road Less Travelled
Accurately predicting the future success of a novel therapeutic compound in today's burgeoning oncology market is perhaps best achieved by consulting a really good crystal ball. Alternatively, R&D managers can plot a drug's strengths and weaknesses against the emerging universe of insights into the molecular basis of disease and factor in the challenges of increasingly rigorous data review, high drug development price tags, unpredictable development timelines, and a wary post-launch reception from cost-cutting reimbursement regulators in every major pharmaceutical market.
Growing Pains
Lift your head above the detail of your own product and company problems and look at the industry press. A remarkably consistent set of signals emerges. Redundancies, slower growth and thinner R&D pipelines all point to an industry that, whilst not in decline, is struggling to maintain the halcyon days of its youth.
Taking your Brand's Temperature
One of the great truisms in life is that it is better to prevent than it is to treat. And the concept of prevention is becoming increasingly important to our customers, with regard to how they view certain conditions, such as obesity. If we can see what might be going wrong in the first place, it is far easier to act to prevent damage than to wait until disaster strikes and then try to repair it. So, when it comes to marketing brands, why, once we have spent significant time and effort developing them, do we often ignore the signs that all is not well?
Brand not Bland
The last decade or so has seen the major pharmaceutical companies grow and grow. Through mergers and acquisitions, the big guys have got bigger and bigger and a huge number of the little guys have been swallowed up in the process. The same has happened with the big communications networks like IPG, Omnicom and WPP, as they have acquired small- to medium-sized independent agencies in an attempt to complete their European coverage to meet their individual client needs.
The Power of Podcasting
Podcasts allow marketers to be creative using a flexible, ubiquitous and quick information delivery format.
Stimulating Innovation
Making good quality medicines available at relatively low prices is a pretty noble thing.
Building a Stronger Supply Chain
Driving to launch a new drug barely leaves time to do just the essential things. Although the focus on trial recruitment, file submission and package presentation is key, it can drive out other activities that are equally important to the continued success of your drug. This includes the development of an efficient supply chain.
Big Pharma Strikes Back
The recent battle between Merck and Teva is yet another expression of the ongoing breakdown of the Industry's traditional business structures and practices. It also means that traditional intellectual property (IP) and pricing models are changing as we speak. This time, however, it is the generics companies that could remain with the shorter end of the stick.
 MORE ARTICLES

Brussels Report
EU propose another blow for pharma manufacturers
European parallel importers win another round in their battle with pharmaceutical manufacturers. Reflector reports.
Anti-counterfeiting in Europe: a breakthrough?
The EU finally is finally starting a new battle in the war against drug counterfeiting, reports Pharm Exec Europe columnist Reflector.
Animal Traps
How will the long-threatened revision of the EU's twenty-year old legislation on animal testing affect the industry?
Trust or Bust
Reflector ponders the good, the bad and the ugly aspects of the EU's antitrust investigations.
Trust or Bust
Reflector ponders the good, the bad and the ugly aspects of the EU's anti-trust investigations.
Happy New Euro?
As two more countries sign up for the euro, Reflector pierces the New Year mist in Brussels to look at just what a common currency means for European pharma.
Great Expectations?
The regulators are full of good ideas when it comes to new initiatives, but the industry knows better than to expect any real advances. Reflector reports on the EIT and the IMI, the latest proposals struggling to leave the launching pad.
Giving with One Hand, Taking with the Other
The EU gives boost to advanced therapies, but deals blow to GMOs
Animal Passions
Both pharma and the animals it tests on are keen to escape the 'cages' that constrain them. But the industry-vs-activists debate intensifies at every turn of the key, says Reflector.
 MORE ARTICLES

Calendar
News & Analysis
News & Analysis
26-JUN-07: BPE 07 date announced
The 15th Annual BioPartnering Europe conference (BPE) is to be held in London, England on October 7–9, 2007.
Calendar
Calendar
Calendar
Success in the pharmaceutical industry depends on the speed and efficiency of new drug approvals. This process largely relies on the quality of documentation submitted to the regulatory authorities, and a high standard of medical writing plays a vital role in ensuring success. This intensive practical medical writing course will benefit participants by enabling them to achieve this standard.
Calendar
With a focus on data mining and analysis, this year's programme (following 2005's "Signal Detection, Evaluation and Tracking") addresses the techniques and tools available to analyse signals and back-up decisions, with an emphasis on risk management, drug safety and epidemiology. The event features three workshops and participation from Roche, Bayer, Sanofi-Aventis and Procter & Gamble.
Calendar
For anyone who now has, or plans to have, manufacturing facilities in the US, this event offers a comprehensive exploration of everything from process validation to computer systems validation.
Calendar
BioBusiness is a senior-level biopartnering conference, designed specifically for both pharma companies looking for high-quality assets to in-license or partner with, and small biotechs in need of funding, outlicensing and partnering opportunities.
 MORE ARTICLES

Clinical Trials
A New Europe for CROs
Alan Morgan offers an overview of Europe's rapidly evolving CRO landscape.
9-AUG-07: Perceptive updates IMPACT
Perceptive Informatics (US), the technology subsidiary of PAREXEL International Corporation (US), has announced the release of an enhanced version of its comprehensive clinical trial management system (CTMS) IMPACT technology.
Adaptive Trial Design
An adaptive clinical trial is defined as a study that includes a sequence of interim analyses to enable sponsors to modify the course of a trial dynamically. The earliest and simplest forms of adaptive trials were those where interim analyses were used to stop trials early, because of overwhelming (and statistically significant) evidence of efficacy.
Picking Up The Pieces
Every component of the European pharmaceutical sector — industry, regulators, clinicians and academics — is going to spend the next few weeks in a desperate attempt to regain its respectability and rebuild confidence. In the latest crisis to hit the sector, the "blame the other guy" approach is likely to feature even more prominently than usual. So expect some starshells bursting over the usually sombre world of European Union consultations.
Staying Lucky
Over the past four decades, Ireland has developed a thriving pharmaceutical sector, thanks to a government policy designed to promote inward investment. It is now the world's largest net exporter of pharmaceuticals, with 29 plants approved by the US FDA. Initial pharma manufacturing operations in the 1960s focused on primary manufacture, and formulation into finished dosage forms followed later. However, as costs rise and it is becoming ever cheaper to manufacture medicines in places such as India and China, the country is trying hard to move up the value chain, into research and development.
The Hub of the Wheel
According to popular myth, older elephants instinctively leave their group when they reach a certain age, and direct themselves to a special area known as the elephants' graveyard, where they die, alone and far from the group. There are those who believe that the elephants' graveyard is an accurate analogy for regulatory affairs in the pharma industry, where old, exhausted R&D folk migrate over to Regulatory for their last few years before retirement.
Optimizing Phase III Trials
By involving members of the relevant groups as required, each workshop can extract information to match the interests of all of these stakeholders.
News & Analysis
Pfizer's ousted chief executive has left with a controversial financial package totalling up to $200 million. In a filing with the US Securities and Exchange Commission, Pfizer noted that Henry (Hank) McKinnell, who stepped down as chief executive in July 2006, will receive over $180 million consisting of stock totalling more than $20.7 million, $77.9 million in deferred compensation and cash, and an estimated $82.3 million in pension benefits (an annual payment of $6.6 million for the rest of McKinnell's life). Contingent on future stock performance, McKinnell could also receive up to an additional $18.3 million stock award.
News & Analysis
The wrangle over the unexpected generic version of Sanofi-Aventis' blood-thinning agent Plavix (clopidogrel) is set to continue, after a US court granted the company, and its US marketing partner Bristol-Myers Squibb (BMS), an injunction blocking Apotex's rival product.
 MORE ARTICLES

Corporate Profiles
FCB HealthCare
Foote Cone & Belding (FCB) was founded as Lord & Thomas in 1873 and became Foote Cone & Belding in 1943 when its top managers, Emerson Foote, Fairfax Cone and Don Belding, acquired the agency.
Performance Design, Inc.
Want to launch a Global Selling Skills Curriculum fast?
Cegedim
Founded in 1969, Cegedim quickly became Europe's leading supplier of sales and marketing data for pharmaceutical companies. Years of partnering with the world's largest healthcare companies have resulted in a unique relationship of trust, mutual understanding and shared development. Today, Cegedim operates throughout the world and provides sales and marketing effectiveness solutions for the pharmaceutical industry.
Etrials Worldwide
Etrials is an eClinical technology and services company dedicated to making eClinical easy.
Kendle
Kendle (Nasdaq: KNDL) is among the world's leading global clinical research organizations. We deliver innovative and robust clinical development solutions — from first-in-human studies through market launch and surveillance — to help the world's biopharmaceutical companies maximize product life cycles and grow market share. With the expertise of our more than 1800 associates worldwide, we have conducted clinical trials or provided regulatory, pharmacovigilance and validation services in 70 countries. We have conducted Phase III studies for eight of the top 10 biopharmaceutical companies worldwide.
Sudler & Hennessey
Sudler & Hennessey
Excerpta Medica
Excerpta Medica, an Elsevier business, is a global medical communications company with headquarters in The Netherlands and the US. At Excerpta Medica, we bring an experienced team of professionals from healthcare and publishing to partner with our clients in the delivery of strategic communications solutions across all media.
LibraPharm Ltd
LibraPharm is an independent publishing and communications company offering innovative solutions to meet the information needs of professionals in the medical, pharmaceutical and biotechnology sectors worldwide.
IMS Health
IMS is the world's leading provider of business intelligence and strategic consulting services for the pharmaceutical and healthcare industries. Operating in more than 100 countries, we apply evidence-based intelligence — combining the best global healthcare information with powerful analytics and consulting expertise — to help our clients shape strategies, make superior business decisions and achieve a competitive edge.
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Corporate Strategy
Taming the Parallel Trader

Stuart Tutt advocates a calm response to the ongoing parallel trade controversy.